I Thought My Logo Was My Brand... I Was Wrong

3 Things Small Business Owners Often Get Wrong About Branding (And What To Do Instead) When I started my handmade business, I did what most small business owners do — I made a logo, picked a few colors I liked, and curated a pretty Instagram feed. Boom. Branding done, right? Not even close. A order that changed my life Over time (and many, many mistakes later), I realized that branding goes much deeper than just visuals. It’s not just about what people see — it’s about what they feel . So whether you’re just starting out or trying to rebrand your small business, here are three branding mistakes I made — and what I wish I knew instead: 1. Mistaking visuals for your entire brand Don’t get me wrong — design matters. A cohesive visual identity builds recognition. But branding isn’t only about how you look. It’s about the full experience your customer has with you. The tone you use in captions and emails The care you put into packaging The emotions your unboxing e...