🎨 Why I Started Artist_her — And What It Taught Me About People

I didn’t start artist_her to build a business.

I started it to hold space for emotion.

Back in 2021, I handcrafted a simple card — no brand, no packaging, no intention of selling it. Just a deeply personal gesture from one heart to another.

It wasn’t perfect.
But their reaction? That stayed with me.

It was in that moment I realized something powerful:
People don’t just want to give things.
They want to give meaning.

They want their emotions to be felt.
Their stories to be seen.
Their memories to be held in someone else’s hands — literally.

✨ The Birth of artist_her

That realization became the seed for artist_her — my handmade gifting studio built on heart, not hype.

Today, we create:

• Story-based scrapbooks and memory albums

• Custom scratch cards, journals, and light frames

• Thoughtful, handcrafted pieces that speak louder than words ever could

Each product is a collaboration.
A shared secret.
A little piece of someone’s world — folded into paper, color, and care.

💬 What artist_her Taught Me About People

In creating for others, I began learning about them.

Here’s what stood out:

1. People want to be seen.

Not just acknowledged. Not just gifted. Seen.
When they come to artist_her, they aren’t just asking for a product — they’re asking me to understand them.

2. Details matter more than we think.

It’s never just “a birthday.” It’s their first birthday apart.
It’s never just “a card.” It’s their last anniversary before getting married.
The smallest detail often holds the most meaning.

3. Emotion is a growth strategy.

People remember how you made them feel — not what you gave them.
When you design for feeling first, you build a brand that’s impossible to forget.

🧭 The Journey Ahead

Artist_her continues to grow — not just in orders, but in stories, memories, and human connection.

I now also teach small business owners how to build soulful, sustainable brands of their own — ones that connect deeply and sell meaningfully.

Because business isn’t just about profit.
It’s about presence.
And when you lead with purpose, people don’t just buy — they believe.

💌 Let’s Connect

If you're a fellow creative, dreamer, or solopreneur trying to make meaning through your work — I’d love to connect, collaborate, or just cheer you on.

And if you’ve ever given or received a gift that changed your heart a little… tell me about it. I’d love to hear your story.

With heart,
Yukti Agrawal
Founder, Artist_her
Entrepreneur | Gifting & Learning | Business Mentor