When a Launch Fails: Why My Rakhi Hamper Taught Me More Than Success Ever Could

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Most entrepreneurs love to talk about success stories. The big wins, the growth charts, the happy customers.

But what about the times when things don’t go as planned?



Recently, I launched a Rakhi hamper for my handmade gifting brand, and honestly — it didn’t work. The response was far less than what I expected, even though I had put my heart, creativity, and weeks of effort into it.

For a few days, I questioned myself: “Was the product not good enough? Did I miss something in marketing? Should I have priced it differently?”

And then it clicked — this wasn’t a failure. It was a free masterclass in business.

Here are my biggest takeaways:

1. Perception is Value

I thought the pricing was fair for the amount of effort and detail that went into the hamper. But the market didn’t agree. Customers don’t buy based on our effort — they buy based on what they perceive as valuable. The lesson? Match value to perception, not just input.

2. Hype Doesn’t Guarantee Conversions

I built a lot of buzz around the launch — stories, teasers, content buildup. The reach was good, but sales didn’t match the attention. It reminded me that visibility is not the same as trust. People buy when they feel a personal connection to the product, not just because it’s trending on their feed.

3. Listen More, Assume Less

Instead of deeply validating what my audience actually wanted this Rakhi, I assumed. A little more listening, surveying, or testing could have saved me from creating something people admired but didn’t purchase.

Why I’m Sharing This

Because entrepreneurship isn’t a highlight reel.
It’s messy, unpredictable, and full of learning curves.

And sometimes, the best ROI doesn’t come in money — it comes in lessons that prepare you for your next big move.

So if your last launch flopped, don’t beat yourself up. Document it, study it, and use it as a stepping stone.

Failures are free mentorship — if you’re willing to take notes.

💬 Over to you: What’s one lesson you learned from a launch or project that didn’t go the way you planned?

You can find me on instagram and learn thing a more better way.


Signing off
Yukti
CEO 
Artist_her

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