ablogofeverylittlething

Most entrepreneurs love to talk about success stories. The big wins, the growth charts, the happy customers. But what about the times when things don’t go as planned? Recently, I launched a Rakhi hamper for my handmade gifting brand , and honestly — it didn’t work. The response was far less than what I expected, even though I had put my heart, creativity, and weeks of effort into it. For a few days, I questioned myself: “Was the product not good enough? Did I miss something in marketing? Should I have priced it differently?” And then it clicked — this wasn’t a failure. It was a free masterclass in business . Here are my biggest takeaways: 1. Perception is Value I thought the pricing was fair for the amount of effort and detail that went into the hamper. But the market didn’t agree. Customers don’t buy based on our effort — they buy based on what they perceive as valuable. The lesson? Match value to perception, not just input. 2. Hype Doesn’t Guarantee Conversions I built a ...