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  3 Things Small Business Owners Often Get Wrong About Branding (And What To Do Instead) When I started my handmade business, I did what most small business owners do — I made a logo, picked a few colors I liked, and curated a pretty Instagram feed. Boom. Branding done, right? Not even close. A order that changed my life Over time (and many, many mistakes later), I realized that branding goes much deeper than just visuals. It’s not just about what people see — it’s about what they feel . So whether you’re just starting out or trying to rebrand your small business, here are three branding mistakes I made — and what I wish I knew instead: 1. Mistaking visuals for your entire brand Don’t get me wrong — design matters. A cohesive visual identity builds recognition. But branding isn’t only about how you look. It’s about the full experience your customer has with you. The tone you use in captions and emails The care you put into packaging The emotions your unboxing e...

I didn’t start artist_her to build a business. I started it to hold space for emotion. Back in 2021, I handcrafted a simple card — no brand, no packaging, no intention of selling it. Just a deeply personal gesture from one heart to another. It wasn’t perfect. But their reaction? That stayed with me. It was in that moment I realized something powerful: People don’t just want to give things. They want to give meaning . They want their emotions to be felt . Their stories to be seen . Their memories to be held in someone else’s hands — literally. ✨ The Birth of artist_her That realization became the seed for artist_her — my handmade gifting studio built on heart, not hype. Today, we create: Story-based scrapbooks and memory albums Custom scratch cards, journals, and light frames Thoughtful, handcrafted pieces that speak louder than words ever could Each product is a collaboration. A shared secret. A little piece of someone’s world — folded into paper, color, a...